"Gamified Financial Literacy Challenge"

Project Idea: Design a gamified experience within the Tide app that educates small and medium business (SMB) owners on key financial concepts.

What to focus on:

● Gamification is inherently engaging and can appeals to a younger demographic.

● It directly ties to fintech but allows for a creative and non-traditional approach.

● Draw on inspiration from popular games (mobile, board, or even escape rooms)

and apply those mechanics to financial education, making complex topics

accessible and fun. Think about reward systems, progress tracking, challenges,

and leaderboards.

● Real-world Impact: Improving financial literacy for SMBs has tangible benefits.

Deliverables:

● A detailed concept presentation, including user flows and wireframes.

● Mock-ups of key screens showcasing the gamified elements.

● A plan for tracking user engagement and educational outcomes.

Problem to Solve

Key Financial Literacy Gaps in SMBs

• Small and medium businesses (SMBs) often struggle with several financial literacy deficiencies like Cash Flow Management, Budgeting and financial planning, understanding financial statements.

Project Summary – Gamified Financial Literacy Challenge